False Aralia

Branding, Design Systems, Print

Home

Brand identity & programmatic album art for False Aralia — an ongoing series of recordings by Izaak Schlossman (of Aught, S Transporter, Loveshadow, etc) and facilitated by Brian Foote (of Peak Oil, Kranky, etc).
Seeking to “provide useful tools for dance and avenues for intentional listening”, the project has been featured on various electronic music publications, including Resident Advisor, Future Proofing and First Floor.

False Aralia describes their initial pair of releases as:

“...exploring [the] valences of an idea as it slips, as would a thought or a cloud, into something else entirely… An iterative exploration of versioning itself, unspooling a line of flight through ascending rhythmic configurations. The objects at the center remain hard to glimpse... the apparent solidity of the structure dissolves into a froth of microscopic activity upon close inspection...”

In keeping with the idea of emergence via iterative resampling, Izaak and I collaboratively developed a process in Photoshop by which we could generate a programmatic series of album covers via cycles of sampling, interpolation, compression and expansion.

The process remains ongoing, and we continue to revisit and elaborate upon its textural, bitmapped language as False Aralia expands its catalog.

False Aralia

Branding, Design Systems, Print

Seeking to “provide useful tools for dance and avenues for intentional listening”, the project has been featured on various electronic music publications, including Resident Advisor, Future Proofing and First Floor.